Tom Clark discusses his skepticism of the concept of free will, which he bases in the naturalistic view of the self resulting from research in the cognitive neurosciences and philosophy. He explores reasons why the skeptics community may be reticent to take on the issue. He explains contra-causal free will, and how it is different than freedom. He talks about the implications of adopting a thorough-going naturalism that advances free will skepticism, and what such a view means for our views of moral responsibility, crime and punishment, and our legal system, and also for the best strategies to advance the skeptical approach to fact claims. And he describes ways that the skeptics community may begin to address the issue of free will more directly.