This video is, to some extent, a call to arms (metaphorically speaking). The folks over at FTB who are endorsing and promoting this ambiguously named movement are political animals, they have the bit between their teeth and they will not let this thing die easily. If, like me, you oppose the co-option and conflation of the word 'atheism' for what is, in the main, a political movement - regardless of how worthy the aims - then speak up as an atheist while the term still means what it does.
Please, if you make videos or otherwise blog do so. Otherwise spread the word of those who do (through the various social media avenues all of which are an absolute mystery to me, lol!).