I'm taking my 95 year old father, who lives by himself, grocery shopping today. We go to Aldi, a generic type market (corn flakes cost $1.25, not $4.50).
Dad grew up in the 30's depression, scraping his way through college. I learned at an early age not to waste food or money, and not to spend money foolishly. In a sense, I'm a child of the depression. I, too, shop at Aldi for food, Goodwill for clothes. Frugality, parsimony, etc. are my "cheap" words.
My food shopping habits drive my daughter and husband crazy. They operate a "natural foods" (orgainic-like) farm (Silverthorn-farm.org), growing all kinds of locally produced veggies, eggs, meat, etc. Their customers spend the big bucks for fresh, home-grown food.
Of course, I can get food from them any time. So why do I keep returning to Aldi, etc.? I can't help myself. It's in my blood to find the best price, even if the product is inferior. It doesn't mean my kids aren't careful with their money. It's just a different mindset, especially when it comes to food.
Don't know if it's a generation gap type difference or not. For this generation, the "great" depression is ancient history. So be it. I'm off to Aldi.