The Brights. As in "I am a Bright." I don't like it.
I don't really like the term 'atheist' either. Sam Harris was right when he said that the term 'atheist' should not even exist because all it is, is an admission of the obvious. It's used to identify a non-believer but there are no words, or labels, for other groups or people who are non-(pronoun).
But I think that the term 'Bright' is the worst. Professor Dawkins is an intimidatingly smart man but when I first read about the 'Brights Movement', I had to cringe. This is what we don't need: a nose-in-the-air campaign to poke and pull at the nerves of theists everywhere. It's snooty and not necessary at all. This is not the way to fight for secularism.
Yes, I do take pride in the fact that I'm not a believer. I like being the minority sometimes. I have no fear in being the underdog and I want the process of secularization to be spread farther and wider, faster and faster, just like any good secularist. But starting the 'Brights Movement' was hokey. 'The Reason Project' was a much better idea and will gain the respect of adversaries a lot better than the 'Brights Movement' will. A name like that is just going to piss people off.
Hats off to Sam Harris.
And no disrespct is meant to anyone who refers to themselves as a "Bright." I'm not lashing out or trying to take shots at anyone. Just putting my two cents in.