Share 'Combating the Scourge of Greenwashing'

Combating the Scourge of Greenwashing Green marketing has never been more popular, but not all green claims are created equal. Businesses are increasingly cognizant of the value of socially and ethically conscious consumers. Between 2007 and 2009, the in-store availability of "green" products has increased between 40 percent and 176 percent. Globally, the market for sustainable products and serv…