An intriguing read, about ketchup, of all things. Rather lengthy, but worth the read. -- Dallas
The Ketchup Conundrum
by Malcom Gladwell
Mustard now comes in dozens of varieties. Why has ketchup stayed the same?
Many years ago, one mustard dominated the supermarket shelves: French's. It came in a plastic bottle. People used it on hot dogs and bologna. It was a yellow mustard, made fro…
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