Share 'A bikini cat fight over belief/disbelief?'

It's more likely than you think. It's obviously a commercial for the book and it's obviously satire. (Is that a religious guy peeking over the fence?). Patriarchal idiocy, fun, or both? Demeaning or stereotype busting? Good/Bad Marketing? I don't have a problem with the ad content (production values aside), but it bothers me for reasons I can't put my fingers on at the moment.