According to Gallup, as of May 2007, 81% of Americans believe in heaven, and 69% of people believe in hell (http://www.gallup.com/poll/1690/Religion.aspx#2). Which is to say, the vast majority of Americans believe that, when they die, they will nevertheless continue and be conscious. It’s probably not too much to assume, either, that most of them believe that their memories and personality will,…