Climate Change in the Visual Story Lab

Liz Banse summarizes the keys to effective Communication.

Is it visual? Whenever and wherever you can replace words with visuals, do so. Is there an image that encapsulates your message perfectly? Lead with it.

Is it meaningful? Why should your audience care? Are you connecting your issue with your audience’s primary concerns...

Is it shareable? How do they ensure that their message does not get lost when that awesome picture they posted gets shared...? Text overlay. ... Pair your images with words, so that when your pictures fly across the Internet, they take the message (and the motivation) with them.

Is it emotional? Simply put, emotions drive human decision making. Pictures and video are some of the most effective mediums for conveying emotion. Do you know what emotions drive your audience to action? If you don’t know what works best, it’s time for more testing. Hope? Awe? Fear? Anger? These are all high arousal emotions that get people to care about something. As Jonah Berger, author of Contagious, says, when we care, we share.

Is it harmonious?

Does your verbal message match your visual message? The brain scientists tell us that the visual sense is the dominant sense. If your verbal message says one thing (“don’t litter!), but your visual message shows something else (a littered landscape),...

Is it authentic?  Choose genuine over generic images. People linger over them – whether on a website or on a wall – simply because they are more interesting, a snapshot of reality.

Tags: images in communication

Views: 31

Replies to This Discussion

''Une image vaut mille mots.''

Napoleon Bonaparte

RSS

Support Atheist Nexus

Donate Today

Donate

 

Help Nexus When You Buy From Amazon

Amazon

 

Latest Activity

Joan Denoo replied to Deidre's discussion Dogmatic atheism?
7 minutes ago
James M. Martin replied to James M. Martin's discussion Clown Show Coming: Why the Republitards Will Lose in 2016 Unless They Wise Up and Pick a Charismatic Candidate
19 minutes ago
Joan Denoo commented on Joan Denoo's blog post According to the Bible, God drowns, kills, slaughters, genocides, stones, burns, mauls, rapes, crushes, ....
21 minutes ago
Bertold Brautigan replied to James M. Martin's discussion Clown Show Coming: Why the Republitards Will Lose in 2016 Unless They Wise Up and Pick a Charismatic Candidate
23 minutes ago
Bertold Brautigan commented on Warren Jappe's photo
26 minutes ago
Ted Foureagles replied to chares martel's discussion Would you rather America won the Vietnam War?
30 minutes ago
James M. Martin replied to James M. Martin's discussion Clown Show Coming: Why the Republitards Will Lose in 2016 Unless They Wise Up and Pick a Charismatic Candidate
31 minutes ago
Bertold Brautigan commented on Loren Miller's photo
33 minutes ago
Luara replied to JanBodh's discussion Whats your take on what Gandhi ji said about "mysterious power that makes it self felt". I have felt it few times in my life, have you ?
40 minutes ago
Sentient Biped commented on Warren Jappe's photo
43 minutes ago
Sentient Biped commented on Loren Miller's photo
45 minutes ago
Sentient Biped commented on Loren Miller's photo
46 minutes ago

© 2014   Atheist Nexus. All rights reserved. Admin: Richard Haynes.

Badges  |  Report an Issue  |  Terms of Service