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When I started trying to build the group in Frisco, I hadn't heard of AtheistNexus. My hunt for new blood was primary through a fairly popular community forum. I put out a post asking atheists (etc.) to give a show of hands if they were interested in doing a monthly meetup. I got a good number of responses but when it actually came time for people to get out of the house, nothing happened. I had asked for RSVPs and got a few "maybe"s. But no one showed up. It's pretty discouraging. The next time I tried, I was lucky enough to know another atheist who was interested in seeing a new group form. So the presence of another human made me much more willing to sit in a restaurant waiting for possible newbies.

About 2/3 of the people who have come to the meetings are from the local forum. The other third heard about us through AtheistNexus.

I tried to put a free ad into a local magazine, but they seem to have "lost" my entry. Once that ad goes through, I'll bet we get a huge burst of folks.

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Meetup.com is an extremely easy way to find atheists in you area who would like to meet. Like the Field of Dreams... Create an Atheist group... and they will come. I believe it's $40/year, but usually the people who go to the meetings don't mind chipping in a couple bucks once they find out it costs money to run a meetup group.

Craigslist is another good free option.

Keywords: Atheist, Agnostic, Secular Humanist, Brights, Freethinkers, Free Inquiry.
I tried to find the rate for meetup.com and it looks like it is $19 per month unless you go with a pre-paid multi-month package. The lowest is $12 per month for 6 months. They ought to change their cost structure. As soon as they started charging, I thought it was too much and stopped visiting their site.
There's already at least one Atheist meetup group near you...
http://www.meetup.com/Dallas-Plano-Atheists/members/8186884/

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