It’s not just a few new books DC comics launched, today an update to their iconic logo was unveiled.
DC Comics EVP of Sales, John Reed, explains the why behind the redesign:
“It’s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company’s rich heritage and robust portfolio of characters. It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52 and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.”
What are your thoughts on the new logos?
The logo is confusing but I never got into DC comics. Marvel from the start. They pushed the cultural envelope first with the anti-hero, race diversity and the darkest evil in all of us. Some would say Batman was the original anti-hero but he kept his rich boy loner persona for decades until it became acceptable to be dark and foreboding.