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Consumer Psychology
How and why we consume and how our beliefs, ideas and senses influence consumption.

Peter Drucker, the management consultant, famously argued that about 80% of all products and services fail or fall well short of targets within six months of launching. Clearly markets have little understanding of what consumers want -- perhaps because people have little clue themselves.

Although you, like me, may find it distasteful to be referred to as a 'consumer', with its robotic, slack-jawed connotation, in an age when money has become the ultimate measure, there is a certain fascination in the psychology of consumption.

Collected below are recent articles on this subject:

· Beliefs influence taste. Meat means social power and, for some, it's the power that really tastes good. How our perception of taste is affected by values. Full article

Tags: beliefs, buying, consumer, consumerism, psychology, purchasing

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Replies to This Discussion

Consumer culture is very much like political culture. Better ads, better sales.

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