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How and why we consume and how our beliefs, ideas and senses influence consumption.
Peter Drucker, the management consultant, famously argued that about 80% of all products and services fail or fall well short of targets within six months of launching. Clearly markets have little understanding of what consumers want -- perhaps because people have little clue themselves.
Although you, like me, may find it distasteful to be referred to as a 'consumer', with its robotic, slack-jawed connotation, in an age when money has become the ultimate measure, there is a certain fascination in the psychology of consumption.
Collected below are recent articles on this subject:
· Beliefs influence taste
. Meat means social power and, for some, it's the power that really tastes good. How our perception of taste is affected by values. Full article