It's an atheist holiday and awareness campaign. It's a global and annual day to stand up together as one and provide support for those who struggle to be non-religious in their communities. It's a day of celebration for those who have the freedom to be open about their beliefs while at the same time raising awareness about those who don't have that freedom. There are many around the world who have to hide their lack of belief in god because of social pressures, taboos, threat of violence, and even death. Everywhere there are people who have to hide out of necessity.
This day will be a day where atheists around the world wear the atheist ribbon (half scarlet red half black) pinned to their shirt or anything that identifies themselves as an atheist such as the "Scarlet A". As we get more and more publicity every year it will be easier and easier for others to stand out and express themselves.
On June 21 people will be paying more attention to the repercussions that some may suffer identifying themselves as an atheist. It will be a day that when repercussions happen atheists around the globe will stand up and demand it end. On this day we'll write letters to the media, we'll protest, we'll make it more well known, we'll cast an eye on those who oppress. To be successful publicity is important. It's a day to party and be responsible. Create awareness in clever ways. Have a party in a public place and invite the public. Run a fundraiser in the community. Do anything to get more people to see that atheists are just like everyone else. Do things to break the stereotypes people may have. Be fun and show your community what you think is important.
Ideas on ways to identity yourself on this day: wear a half scarlet red half black ribbon, get something from
http://store.richarddawkins.net/ (proceeds to go to a non-profit foundation), or from
http://www.cafepress.ca/atheistday , make signs, or anything to identify yourself as atheist.
This day belongs to everyone. No one controls it or its agenda. It will take it's own path. Hopefully every year more and more people will celebrate this day. Feel free to use this facebook page to organize local events. Just post your location as a topic in discussions. Offer ideas. Join this group. Encourage others to join. Write about it in your blog. Promote this day everywhere.
Eventually this day could be a day were all atheists stand up in solidarity worldwide in order to help more come out to those around them. Together we can help change the world where eventually atheists everywhere can stand up fearless and celebrate our freedom every June 21. This event nicely compliments World Humanist Day. (The main reason for the date) See outcampaign.org for related information.
Solidarity can be shown all year long!! June 21 is the day we celebrate and focus our solidarity for yearly events and projects.
The black and red colors were mostly chosen as a homage to one of the first "Scarlet A" pictures on outcampaign.org. It was a red A on black background.
Ribbon designs and related images can be found at:
http://bit.ly/aQ8goS 
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