NSFW - playboy.com link.
Confessions of a Tea Party Consultant
Everything I know about being a good consultant comes from Fight Club. Discretion is everything. Rule number one is you don’t talk about consulting for the Tea Party. Rule number two is you don’t talk about consulting for the Tea Party. The story about the wild characters who are shaping this campaign cycle is worth telling, but please excuse my anonymity.I hold as many meetings as possible over Tanqueray and tonics at the St. Regis hotel on K Street in Washington, D.C. The bar is dark and private, with comfortable couches. Even the gin tastes better there. On weekday afternoons the only people in the bar are foreigners and political consultants long past caring about who actually wins.[...]Various Republican congressional leaders met for hours with our leadership and our finance team in the Richard Nixon suite at the Omni Shoreham Hotel in Washington. Never in my career had I had a congressman look me in the eyes behind closed doors and say with such sincerity, "Give me a list of what you need me to do." The second meeting drew 10 congressmen. There we sat, inside the Capitol Hill Club (which shares the building that houses the Republican National Committee), sharing ideas on how we can work together. The third meeting drew 17 congressmen. We’ll see help with fundraising and research from friendly members of Congress. It’s what you won’t see that’s more important. Our role is to quietly help a dozen grassroots conservative candidates win in the fall, using traditional and nontraditional means. If you don’t hear from us directly, we will have done our job
A crawl through the gutter with an amoral Machiavellite. As an outsider looking in, this fills me with equal parts horror and nausea. You can call the US whatever you want - just stop the charade of pretending to be a functional democracy.
The money shot -
A good piece of mail gets its message across in 10 seconds. Television gives you 30 seconds, maybe. We’re playing to the reptilian brain rather than the logic centers, so we look for key words and images to leverage the intense rage and anxiety of white working-class conservatives. In other words, I talk to the same part of your brain that causes road rage. Ross Perot’s big mistake was his failure to connect his pie charts with the primordial brain. Two years after Perot’s first White House run the GOP figured this out, and thus was born the "angry white man" and with him a 54-seat swing in the House of Representatives.