I almost couldn't believe this:
link didn't work for me.
Sorry about that! Try this link:
Well to be accurate, "they" don't. This is just a part of their online presence, somewhat similar to Amazon.com. There are probably hundreds of what are called "Marketplace Retailers", at Walmart's ".com", the only connection to Walmart being the web portal and payment point. In short, you aren't buying through Walmart, but through Walmart. They're only providing a portal, not the actual product.
When I go, just put me in the Athena Bronze Keepsake Urn for $31.99
One of the first jobs I had was at a Wal-mart distribution center. I got fired after three weeks. I was very happy when they did it. haha.