This Toys "R" Us Commercial Is Disturbing in So Many Ways Good intentions, bad execution: Why we're not buying the latest "feel-good" ad campaign from the toy retailer

Toys R Us ... lame.. shame on using kids! Science and nature walks.. priceless.

There’s a surprise! They’re not meeting any trees, after all -- they’re going to Toys "R" Us! And -- here’s the kicker -- they get to pick out any toy they want! Not surprisingly, the bus goes nuts. Cut to the kids running through the store, playing with princesses and Barbies, hugging Elmo, scooping up a bike and an XBox. 

And here’s what we hate about this: Toys "R" Us has effectively just told a busload of kids that free toys are better than science education. As one YouTube video commenter put it, “Here is how Toys "R" Us apparently sees the world, and wants our children to see it: Nature sucks. Cheap plastic toys are great. Science education sucks. Commercialism is great. Field trips to see nature are boring. Running wild around a chain store is fantastic.” We couldn’t agree more -- and that message makes us sad. 

But here’s what the commercial doesn’t make clear, and it’s an important “but”: Those kids? They’re not actors, they’re from local New York charities, including Big Brothers Big Sisters and The Boys & Girls Club. And that makes the excitement over a trip to a big-box toy store and the promise of a free toy -- things that would be totally alluring to any kid -- even more understandable. 

The sad thing is, if given the chance, those same city kids probably would have been totally psyched to spend an afternoon in the forest, learning about nature, too.

http://www.ivillage.com/viral-video-kids-get-surprise-trip-toys-r-u...

Tags: hrmm, science, toys, vs

Views: 198

Reply to This

Replies to This Discussion

I've seen the commercial, but didn't really take notice. Thanks for the insight.

I saw that commercial and thought the exact same thing!  Letting kids think shopping is better than a yucky field-trip into nature!!!!  Sick!

I doubt a "ranger" would participate in that.  Sounds like he's lying.  Typical advertisement.

Unfortunate choice for Toys R Us.  I would rather have the nature trip.  Even as a kid.  But I was considered weird.

Weird is good! That's great you would have preferred the nature trip!  Look at what a wonderful man you turned out to be! <3

I was considered "weird" as a kid as well.  lol  I've always had my eccentricities.  Not to the point where other kids avoided me, but in a fun way. 

I'm so glad I cancelled cable two years ago.

RSS

Support Atheist Nexus

Donate Today

Donate

 

Help Nexus When You Buy From Amazon

Amazon

AJY

 

Latest Activity

Freethinker 31 commented on Andrew Bradford Hoke's blog post Religion as Mental Disorder
4 minutes ago
Loren Miller replied to James M. Martin's discussion Question for All Who Read This Posting
5 minutes ago
John Jubinsky replied to John Jubinsky's discussion John Jubinsky's DNA Testing Results in the group DNA Tested Nonbelievers
6 minutes ago
Freethinker 31 liked Andrew Bradford Hoke's blog post Religion as Mental Disorder
7 minutes ago
Pat replied to Joe's discussion Atheist TV Channel Will Launch by the End of the Month in the group Atheist News
11 minutes ago
James M. Martin posted discussions
30 minutes ago
Joseph P replied to Joe's discussion Atheist TV Channel Will Launch by the End of the Month in the group Atheist News
39 minutes ago
Joseph P replied to Joe's discussion In the Middle East, Some Atheists Fake-Fast During Ramadan To Avoid Detection in the group Atheist News
41 minutes ago
James M. Martin replied to James M. Martin's discussion "I Accepted Jesus and I'm Not Gay Anymore"
56 minutes ago
k.h. ky commented on Ruth Anthony-Gardner's group Hang With Friends
1 hour ago
Loren Miller replied to Joe's discussion Atheist TV Channel Will Launch by the End of the Month in the group Atheist News
1 hour ago
Atheist Exile replied to Joe's discussion In the Middle East, Some Atheists Fake-Fast During Ramadan To Avoid Detection in the group Atheist News
1 hour ago

© 2014   Atheist Nexus. All rights reserved. Admin: Richard Haynes.

Badges  |  Report an Issue  |  Terms of Service