A newly organized Atheist 'church' in Britain is capturing the imaginations of Atheists all over the world. It has entertained some 200 inquiries from throughout the world as to how additional branches of it might be established. The theme appears to be good without god. Of course this type of entity would make it more difficult for theists to have Atheist movements stereotyped as inherently immoral. It is my opinion that a great many people are rejecting Atheism because theists have in large part been successful at having it stereotyped as inherently immoral. Maybe this new 'church' is gaining popularity because people think they can defend it against assertions that it is inherently immoral. Per the article:
Britain's atheist church is barely three months old but it already has more "worshippers" than can fit into its services, while more than 200 non-believers worldwide have contacted organisers to ask how they can set up their own branch. Officially named The Sunday Assembly, the church was the brainchild of Pippa Evans and Sanderson Jones, two comedians who suspected there might be an appetite for atheist gatherings that borrowed a few aspects of religious worship...Jones reels off the locations of would-be atheist "vicars" who have asked to set up new branches. "Colombia, Bali, Mexico, Houston, Silicon Valley, Philadelphia, Ohio, Calgary, all across Britain, The Hague, Vienna... It's so ludicrously exciting that my head occasionally -- literally -- spins round."...The Sunday Assembly's central tenets are to "help often, live better and wonder more" -- themes that would not be out of keeping with the teachings of any major world religion. At last Sunday's service, which had a volunteering theme, songs included "Help" by the Beatles and "Holding Out For A Hero" by Bonnie Tyler.