It's not the first and it's not nearly as subtle as usual - suggesting that the "social conservatives" are getting bolder.
I think any time a store uses "Christian" in their advertising, they are using code speak for "Please ignore crooked dealings!". Here is your sign!
The appearance of vile little fish in the corners of ads also seems to be increasing.
I try to stay away from those fish just the same. I still have a strong urge to put feet on those fish.
It would see the owners of this business had *puts on sunglasses* seen the light